Our Story
The idea for JWISI was born from a desire for change and a breath of fresh air. In 2022, two friends living in the vibrant city of Hong Kong found themselves uninspired by their corporate jobs and routine lives. The first step toward change was redefining their style—because while life can be hard to change, style is an easy, yet powerful, place to start. Even small shifts can bring a refreshing perspective and grow into something much bigger. After a year and a half of preparation, the two friends finally said goodbye to monotony and launched their own fashion brand: JWISI.
JWISI was created for those moments. The moments when you crave change, want to stand out, or need to break free from the monotony of everyday life. Whether it's a once-in-a-lifetime occasion or a reflection of your daily lifestyle, we believe every woman deserves to feel special. That’s why at JWISI, you’ll find no boring dresses—every piece is thoughtfully curated by our team of passionate fashionistas to bring boldness and individuality to your wardrobe.
During JWISI’s journey, we spent a long time figuring out how to present our designs in the best way possible. Ultimately, we decided to partner with hundreds of thousands of influencers and creators to showcase our pieces in real-life settings. On our platform, you’ll see our styles brought to life in both everyday moments and standout occasions. Whether it’s a chic brunch outfit, a daring weekend look, or the perfect statement dress, JWISI has you covered.
EMPOWERMENT
BOLDNESS
NO BORING
Our Values
We deliver fashion that empowers women to feel confident and embrace their standout moments. Every piece is carefully crafted to make you shine.
We celebrates individuality by encouraging bold choices, embracing change, and pushing beyond the ordinary.
We redefine style by presenting fresh, exciting designs that ignite joy and inspire self-expression.
Vision & Mission
JWISI envisions a world where every woman confidently embraces bold changes, stands out, and effortlessly expresses her unique style.
At JWISI, we focus on two key missions:
Deliver Bold Fashion
Create designs that transcend trends, offering unforgettable styles for both everyday moments and standout occasions.
Inspire Change
Empower women to embrace transformation through fashion that reflects their individuality and aspirations.
